The connection between academic knowledge and real market challenges marked the opening of CRIO Conecta on Tuesday (10/27) at Unesc. The program began with the lecture "Available Update: business.dev – How to Understand That Business Can Transform Your Career in Technology," presented by Saionara Ugioni, CEO of InnCash, moderated by Luciano Antunes, coordinator of the Computer Science and Software Engineering programs at Unesc.
With over 15 years of experience in the technology field, Saionara shared insights on entrepreneurship, career paths, and the demands of the market for professionals in the sector.
Leading InnCash, a company specialized in banking integration, the speaker presented the business's journey, which began development in late 2017 and launched its product in January 2018. The company serves over 700 CNPJs and processes more than R$ 11 billion annually in financial transactions.
During the lecture, the entrepreneur emphasized the importance of understanding business operations beyond technical expertise. Working in technology requires attention to the needs of companies, communication skills, and an understanding of the problems that digital solutions need to address.
The Vice-Rector for Education at Unesc, Graziela Giacomazzo, highlighted that digital transformation also involves changes in professional training. "Every digital transformation is, above all, a human transformation," she stated, emphasizing the importance of preparing students for a constantly changing job market.
Meanwhile, the Vice-Rector for Administration and Finance, José Otávio Feltrin, pointed out the limits of technological tools. "Innovation needs to guide the search for alternatives to everyday problems, without attributing to technology the ability to solve all societal difficulties. Technology should simplify life for society, not complicate it," he emphasized.
Luciano Antunes, coordinator of the Computer Science and Software Engineering programs, highlighted the integration between technology courses and the regional innovation ecosystem as part of the event's proposal. The partnership with the Santa Catarina Research and Innovation Support Foundation (Fapesc) enabled the participation of international speakers and activities at the Criciúma Innovation Center (CRIO).
"It is important to provide this connection between students and market experiences, especially in the areas of entrepreneurship and business development. The program aims to increase contact with professionals, present real challenges, and encourage the building of connections that contribute to professional trajectories," he emphasized.
The deputy coordinator of the Computer Science program, Rogério Antônio Casagrande, reinforced the importance of integration among students from different courses, classes, and stages of their degrees. "Academic Week represents an opportunity to enhance contact between peers and professors, share experiences, and gain new perspectives on the technology market," he noted.
International experts participate in the program
On Wednesday (10/28), starting at 7:30 PM, CRIO will host two international lectures on the theme "From Artificial Intelligence to Business Transformation: Experiences and Cases from European and Latin American Companies."
Participating are Miguel Torres, professor of International Business at Kent Business School in England, and Miguel Cordova, business lecturer at Tecnológico de Monterrey, Querétaro campus, in Mexico. After the presentations, the guests will join the panel "Global Artificial Intelligence Ecosystems: Cooperation, Internationalization, Governance, and Regional Development," moderated by Merisandra Côrtes de Mattos, professor in the Graduate Program in Production Systems (PPGSP) at Unesc.
According to Elenice Engel, Unesc's innovation manager, the meeting fosters the sharing of experiences and the building of new professional and business connections. "Innovation gains strength when different experiences meet and the real challenges of organizations begin to guide the search for solutions," Elenice stated.
Artificial intelligence and business experiences
On Thursday (10/29), CRIO will host the Enrichment Experience Road Show (EERS). The program begins at 5 PM with the lecture "Artificial Intelligence: From Tool to Digital Colleague," presented by Ary Silveira Bueno from the Brazil Digital Institute.
Starting at 7:15 PM, representatives from companies and organizations will present experiences of digital transformation, featuring cases from Mohawk Brasil, Santerra, Unesc, Suzano, and Siemens, along with participation related to surgical techniques from Joinville, with Modesto Hurtado Ferrer.
At 9 PM, a debate on artificial intelligence governance will address regulation and data protection, moderated by Unesc professor Luciano Antunes. The closing will include a moment for professional and business connections.
The event involves the programs of Administration and Foreign Trade, Analysis and Development of Systems, Computer Science, Software Engineering, Artificial Intelligence, Information Systems, Educational Technology, Graduate Program in Production Systems (PPGSP), as well as the Criciúma Innovation Center, Development Agency, Innovation and Technology Transfer (Aditt), Fapesc, and the Ministry of Science, Technology and Innovation (MCTI).
Complete information and registrations are available at crioconecta.lovable.app. The event is part of the programming for Unesc's Science and Technology Week (SCT).
